Is a precisely crafted marketing strategy relevant enough for businesses? Let’s take the case of two SMBs in this regard:
Firm A: Adheres to high standards of service quality and has a great track record of potential customer conversion and client retention.
Firm B: Similar levels of service quality; yet, struggling with target group identification, customer acquisition, and conversion.
What makes the difference?
A delicately planned marketing strategy, we say.
A modern Marketing strategy needs to get to the right audience, create a bankable brand image, and sustain conversions.
Modern tech has provided us with countless tools and means to achieve what we want to. But, when choosing the best tools that can work perfectly for your specific business needs, the walk in the park literally becomes a walk in the minefield. One wrong investment can not only waste crucial part of the firm’s budget, but also waste efforts on the wrong strategy that doesn’t have viable conversions. Thus, when it comes to allocating budget to online marketing for maximum growth, one needs to have a strategic yet broad outlook that does involve intelligent risks for a sure shot at success. It’s like walking a tightrope while balancing between sales returns and budgetary constraints.
There has been a huge change in the investment trends and most marketeers have aptly adapted their marketing strategies accordingly. Here is how some of the leading marketers from elite marketing agencies around the world allocate budgets for a maximum growth and promising results. A modern marketing strategy has a multi-tier approach. There are multiple sub-strategies that work simultaneously. Have a look:
An SEO-first Strategy
SEO happens to be the top preference for all online marketers. It is an old-school process that involves building links and improving the search engine rankings. It is still one of the best ways to increase visibility organically in the digital world and attract potential customers. Needless to say, SEO covers a lot of intermediate processes such as keyword analysis, social media presence, regular link building and generation of relevant content.
The right strategy gets you atop the search results (locally, nationally, or internationally depending on the business), gets you traffic from the relevant consumers, and in the modern world, also helps in conversion with the help of crisp content that appeals directly to the customer’s mindset.
A Budget-Conscious PPC Strategy
Internet usage for most users is driven by search engines. In contrast to SEO, a Google Adwords PPC strategy is like a shortcut to getting the eyeballs on SERPs.
PPC is more like providing a resultant advertisement as per the search query of the user. A precisely targeted PPC campaign backed with crisp content and the right offers can yield quick conversions. It is more about articulating the campaign and adapting the landing page content in a manner that the probability of conversion from each click higher. Digital Marketeers normally analyse behavioural patterns of the relevant target customers over an initial period so that the campaign gets better in result conversion as it goes ahead.
An SMO/SMM Strategy that Reaches Out to the Online Generation
Social presence is essential to towards creating a brand image that assists the marketing efforts. Social branding is for direct as well as indirect customer acquisition. Not only does it help you bring your services and products in front of the customers, but also helps them stay connected so that the competition in the domain does not cost you the customer’s loyalty. As more and more people are engaged on platforms like Instagram, Twitter, and Facebook, firms today need to allocate budgets towards building an authoritative presence on social media platforms.
Fine-tuning the Marketing Strategy
A few top marketers have often followed cost per customer strategy to get the best results and profits without compromising on the leads. As time goes by, ongoing assessment needs to fine-tune the marketing strategy in a way that sees a positive trajectory. The focus should be on organic growth for leads and improved budgetary management after fixed periods of implementing strategies.
A great marketing strategy is beyond the boundaries of traditional rules. It just requires you to be eager for bold steps that get the eyeballs.
So, those are the strategies that matter. But is that all? Hardly so.
The intricacies of a successful marketing strategy are such that they can only be envisioned specific to a firm’s requirement. This is also the reason why no single marketing strategy can work for all scenarios and business requirements.