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Is a precisely crafted marketing strategy relevant enough for businesses? Let’s take the case of two SMBs in this regard: Firm A:??Adheres to high standards of service quality and has a great track record of potential customer conversion and client retention. Firm B:??Similar levels of service quality; yet, struggling with target group identification, customer acquisition, … Continue reading "Here’s How Modern Marketeers Allocate Budget for a Marketing Strategy that Converts"