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In November 2015, Magento announced the new 2.0 platform for enterprise and community editions. The impending release of this new version sent waves through the Magento community. Some were excited for the change, while others felt Magento 1 was suitable for their ecommerce needs. According to Builtwith statistics, Magento currently holds 14% of the market share for ecommerce platforms. With the release of Magento 2, it’s possible this percentage could increase. Experts expect the number of Magento 2 stores to grow rapidly within the next year as Magento 1 is slowly phased out. This rise will include existing Magento 1 stores that transition to Magento 2 in addition to brand new stores or businesses that migrate to Magento 2 for a better store platform.

What about Magento 1?

Magento was built as a flexible platform. This is really its defining feature. Users can create stores with a variety of functions using pre-made extensions or by utilizing their coding chops. This is the beauty of a platform like Magento and one reason it’s so popular.

Unfortunately, focusing on flexibility didn’t make it the most user-friendly, high-performing platform.

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Magento 2 scalability- From Magento 2.0 GA Developer Webinar

Magento 2 scalability- From Magento 2.0 GA Developer Webinar

In addition, updates within Magento 2 are designed to work a lot quicker, making it easy for Magento users to take advantage of new features as they’re released.

User-friendly checkout

The checkout process in Magento 2 is more streamlined, making it quicker and easier for customers to go from cart to completed order. It’s highly customizable and requires less steps and customer information. Reducing the checkout time is huge for reducing abandoned carts and increasing conversions.

When a customer goes to checkout, they are brought to a default guest checkout screen where they enter an email address. If this matches an existing customer, they are given an option to checkout faster with saved information. Guests can create an account in one click from the order Thank You page. These features encourage repeat customers.

The majority of Magento 1 stores had to alter the checkout process in some way to make it more user-friendly. Now, better checkout options are built into Magento 2. This means every store built with Magento 2 will by default have a more intuitive checkout process.

Key integrations

Magento 2 also integrates a lot of popular extensions so stores have better functionality out of the box. This includes payment gateways like PayPal and Braintree. These are payment platforms the majority of Magento users choose to integrate anyway, so Magento 2 makes it a lot easier.

Better admin interface

The new admin interface is designed to help reduce the time managing an online store. It’s a lot more user-friendly and easier for new team members to learn.

Admin are able to customize the admin panel so important business information can be accessed quickly. This makes each admin panel personalized for each user to increase productivity when managing products, orders, and customer data. Creating products in the admin panel is easier than before with 4x faster product import capabilities.

The admin interface of Magento 2 now includes drag-and-drop layout editing. This means you don’t need extensive coding knowledge to modify an online store’s appearance. Create a beautiful store in half the time.

Online store running Magento 2

More mobile-friendly

Mobile responsiveness is key to improving sales, as more and more customers are shopping on smartphones and tablets. The Magento team recognized this and made mobile responsiveness a priority in the core Magento 2 platform.

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Conclusion

Although some have reservations about moving to Magento 2, it’s clear this platform was designed to provide a better experience for customers and admin. It maintains the flexibility Magento is known for, but adds some important, useful features.

The new version is able to grow as businesses grow. It’s fast with a streamlined checkout process to increase conversions and encourage repeat customers.

Experts believe businesses will move to Magento 2 from either Magento 1, other ecommerce platforms, or to start brand-new online stores. To keep up, the wealth of extensions available must be upgraded to the new version.

If you need a hand, Dhruvsoft technology’s team of expert Magento developers are here to help. Contact us today to learn more.