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When it comes to affordable Website Development in Manchester, Birmingham, and Manchester; DhruvSoft Technology is a name entrusted with challenging projects.
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Home >> Give Me Coffee

Give Me Coffee

SEO Case Study: The Step-By-Step Process for Give Me Coffee to rank #1

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Client

Give Me Coffee is one of the largest and most comprehensive coffee appliances Companies. Its coffee appliances are reputable, established & comprehensively supported by years of technical knowledge & spares. They will NEVER sell commodity coffee. They sell only specialty coffee.

Challenge

When ‘Give me Coffee’ approached DhruvSoft, their objective was not only to drive traffic, but to increase keywords ranking and increase sell from website as well. The target audience was local people of Dubai. Targeting this small and specific group of people was the biggest challenge in strategic planning.

Solution

DhruvSoft performed SEO and discharged its site redesign responsibilities to levels beyond what ‘Give me Coffee’ had expected. As it became a nationally reputed coffee supplier, the ‘Give me Coffee’ website experienced a massive increase in visitors, which DhruvSoft worked to extract maximum SEO benefit from.

Multiple homepage URLs were redirecting as per HTTP error 301 while canonicalization issues were to be avoided. This was ensured with effective SEO and some other critical site tasks were completed. We performed server testing, detailed URL mapping, keywords research, content creation and created a backup and security protocol for website.

Objectives
  • Improve brand equity and online reach through branded storytelling
  • Improve overall aesthetic and user experience and to make the site more engaging
  • Implement social case studies to improve trust and credibility, and create better conversion
  • Focus content strategy on four audiences: commercial customers, investors, media inquiries, and general public
  • Grow social engagement
  • Dramatically improve SEO performance
  • Implement a fully responsive solution backed by CMS
Requirements
  • Content Strategy
  • Custom Management
  • Information Architecture
  • Mobile Accessibility
  • Quality Assurance
  • Content Strategy
  • Quality Assurance

Results: DhruvSoft team from Management to Lower Team has taken full responsibility of all promotions of ‘Give me Coffee’. We did an excellent job! eBrandz has not only helped increase my business but has got me thinking that there is so much more I can do with my business. The success of the campaigns has clearly given a new direction to the Company.

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What we Achieved

Finally, DhruvSoft launched a comprehensive link building campaign through strategic outreach to gain more authority and better rankings in the search engines.
Landing Page new sessions increased by 81.46%
Keyword: Rancilio Silvia Dubai
Keyword: French press dubai
100% Traffic DhruvSoft saw a daily traffic peak