Firm A: Adheres to high standards of service quality and has a great track record of potential customer conversion and client retention.

Firm B: Similar levels of service quality; yet, struggling with target group identification, customer acquisition, and conversion.

What makes the difference?

A delicately planned marketing strategy, we say.

A modern Marketing strategy needs to get to the right audience, create a bankable brand image, and sustain conversions.

Modern tech has provided us with countless tools and means to achieve what we want to. But, when choosing the best tools that can work perfectly for your specific business needs, the walk in the park literally becomes a walk in the minefield. One wrong investment can not only waste crucial part of the firm’s budget, but also waste efforts on the wrong strategy that doesn’t have viable conversions. Thus, when it comes to allocating budget to online marketing for maximum growth, one needs to have a strategic yet broad outlook that does involve intelligent risks for a sure shot at success. It’s like walking a tightrope while balancing between sales returns and budgetary constraints.

There has been a huge change in the investment trends and most marketeers have aptly adapted their marketing strategies accordingly. Here is how some of the leading marketers from elite marketing agencies around the world allocate budgets for a maximum growth and promising results. A modern marketing strategy has a multi-tier approach. There are multiple sub-strategies that work simultaneously. Have a look:

An SEO-first Strategy

SEO happens to be the top preference for all online marketers. It is an old-school process that involves building links and improving the search engine rankings. It is still one of the best ways to increase visibility organically in the digital world and attract potential customers. Needless to say, SEO covers a lot of intermediate processes such as keyword analysis, social media presence, regular link building and generation of relevant content.

The right strategy gets you atop the search results (locally, nationally, or internationally depending on the business), gets you traffic from the relevant consumers, and in the modern world, also helps in conversion with the help of crisp content that appeals directly to the customer’s mindset.

A Budget-Conscious PPC Strategy

Internet usage for most users is driven by search engines. In contrast to SEO, a Google Adwords PPC strategy is like a shortcut to getting the eyeballs on SERPs.

PPC is more like providing a resultant advertisement as per the search query of the user. A precisely targeted PPC campaign backed with crisp content and the right offers can yield quick conversions. It is more about articulating the campaign and adapting the landing page content in a manner that the probability of conversion from each click higher. Digital Marketeers normally analyse behavioural patterns of the relevant target customers over an initial period so that the campaign gets better in result conversion as it goes ahead.

An SMO/SMM Strategy that Reaches Out to the Online Generation

Social presence is essential to towards creating a brand image that assists the marketing efforts. Social branding is for direct as well as indirect customer acquisition. Not only does it help you bring your services and products in front of the customers, but also helps them stay connected so that the competition in the domain does not cost you the customer’s loyalty. As more and more people are engaged on platforms like Instagram, Twitter, and Facebook, firms today need to allocate budgets towards building an authoritative presence on social media platforms.

Fine-tuning the Marketing Strategy

A few top marketers have often followed cost per customer strategy to get the best results and profits without compromising on the leads. As time goes by, ongoing assessment needs to fine-tune the marketing strategy in a way that sees a positive trajectory. The focus should be on organic growth for leads and improved budgetary management after fixed periods of implementing strategies.
A great marketing strategy is beyond the boundaries of traditional rules. It just requires you to be eager for bold steps that get the eyeballs.

So, those are the strategies that matter. But is that all? Hardly so.

The intricacies of a successful marketing strategy are such that they can only be envisioned specific to a firm’s requirement. This is also the reason why no single marketing strategy can work for all scenarios and business requirements.

The post Here’s How Modern Marketeers Allocate Budget for a Marketing Strategy that Converts appeared first on SEO Services | Social Media Marketing | Website Design | Dhruvsoft Technology.

What they really mean: Social Media Optimisation vs Social Media Marketing

So before we go for how these terms are distinguishable, let us first understand the literal meaning of these two terms.

SMO or Social Media Optimisation is the procedural set of techniques that helps you integrate various platforms together to promote your brand and increase its publicity by boosting the links and Search Engine Optimisation Campaign.

On the other hand, Social Media Marketing is the procedure to use the Social Media platform and its resource to promote your brand in front of millions of its members in an efficient and effective way that allows you to target specific groups of the market with ease, leading to an eventual increase in traffic to your website.

They are close enough. Not really though.

The two terms are close enough and so are their procedures but not the same. So let us take the example of one of the most popular social media platforms- Facebook. We all know that Facebook pages and posts are used by local as well as international business to reach out to more of their customers and communities to promote the new service or product. Now if you simply put up a post with an image or more along with an engaging piece of text, you just put the first step forward for Social Media Optimization. Social Media Optimisation content here would have a link back to your website where the audience and readers can see what you are really up to. You can use the same techniques on other platforms like Twitter, Instagram, etc. and ensure that your branded network directs more customers to your business.

On the other hand, Social Media Marketing is a bit different here. You take up the platform’s own resource and target specific groups of journalists, businessmen, engineers, etc. Platforms like Facebook and LinkedIn have special provision for advertisements where you can keep a tab on the analytics and see how many customers viewed or made a successful hit with your advertisement post. This is possible on all leading platforms such as Google+, Facebook, Twitter, etc.

Final Thoughts

Understanding the terms and their applications in the overall promotion as well as marketing is a necessity for the brand image. Make sure you are well aware and versed with the terms as well as their underlying techniques to get the best results in the future.

The post Social Media Optimisation vs Social Media Marketing – What you never knew appeared first on SEO Services | Social Media Marketing | Website Design | Dhruvsoft Technology.

For any business growth strategy, checking, evaluating an adapting according to the key performance indicators is an imperative part. Without it, it is hard to imagine success in an online promotional campaign. Whether you are a small scale business or a full fledged multinational corporation, you do need the following key performance indicators for Internet marketing.

The KPIs

1. Number of leads generated
This refers to the number of positive leads generated by your business website or promotional campaign. This would include all contact form inquiries and interested buyers dropping in messages for more information.

2. Conversion rate of inquiry
Your business does get leads but how many of them actually get converted to customers? Measuring this is important as this helps in assessment of your core marketing campaign.

3. Successful referrals
Your customers refer other customers and in this process, you get more leads and customers. Check for referral codes entered and redeemed in your business. This will help you understand how well your customers are taking your product or service.

4. Number of pages visited
The next important metrics to be taken into account is the number of pages visited. You might have a dynamic 20 page website but what pages are receiving more count is what you need to know. This can help in improving other pages to a great extent and thus increase the traffic.

5. Click heat map
Assessing the click patterns of your customers is equally important. Check for which part of your website receives more clicks and if the clicks have increased since the marketing campaign. This will give you a clearer picture of what people think about you.

6. Incoming traffic
Incoming traffic evaluation and measurement is crucial for the indexing the successful performance of any marketing campaign. By knowing what customers or how many customers are showing interest, you can know how effective your marketing campaign really was.

7. Search Term relevance
Search term result relevance is another important parameter that you need to consider. Do make sure that you have the search terms listed along with your position in the search engine for the particular term. This will give you a better idea about the linking and content design of your internet marketing.

8. Customer life value
You might get a lead converted to a valuable customer but can you ensure their loyalty? Customer life value is measured as the time duration of the customer maintaining his or her loyalty towards you and your business. This will help you reduce the features or products and services that turn customers off.

9. Sales generated
And finally, the sales generated and the revenue accumulated is an important thing to be noted as always. Better the marketing, better the lead generation and conversion and thus better the generated sales.

Make sure that you monitor all your Key performance indicators well and get the best possible results from your internet marketing.

The post Key performance Indicators for Internet Marketing appeared first on SEO Services | Social Media Marketing | Website Design | Dhruvsoft Technology.

Here is how you can use Quora as a marketing tool-

1. Talk about something new

Yes, you need something new to talk about with millions of users. So use a different topic or a different intelligent question to ask the people or experts. Likewise, you can answer a question in the best possible manner so that the users would love your answer and put it up.

2. Open new communication lines

Quora is an excellent platform for you to open new communication lines. For example, someone likes your answer. Notice their followers and message them for contact building. You would be surprised to know that with an excellent communicative note, you can surely establish contacts with some of the best and experienced members in the industry. And making contacts never goes fruitless in marketing.

3. Don’t promote directly

The worst thing that you can do on Quora is promoting yourself and your business directly. This is indeed a blunder which some small businesses do commit. In order to take it to the big names in the game, you need to bring out a great and engaging answer or comment. Talk only if you know about it well or else, choose to observe. Direct promotion can often lead people to know that you aren’t really as good as you seem, just here to make money.

4. Build a strong presence

Answering correctly and asking the right questions helps you build a presence for yourself and your business. Not only do people notice you, the upvote you and follow you for every good content that you bring forward. This way, you can connect to endless numbers of people and then drop a hint about your products/services.

5. Do market research

Research knows and in the war of marketing, it is winning half the battle. Marketing research with Quora can help you understand what people are talking more about and what do they want to see next in the market. After understanding the trends, you can surely introduce what your potential clientele might like.

Using Quora is not an easy play as it requires extensive efforts along with a great amount of time. But if handled correctly, it can surely fuel your business for the best.

The post How to use Quora as a Marketing Tool? appeared first on SEO Services | Social Media Marketing | Website Design | Dhruvsoft Technology.

Hello sunshine, the internet is never asleep! The day begins as early as 5-6 AM here. A bit of refreshing cup of coffee along with the morning rituals pave way for the energy to kick start the day in a fantastic manner. As the computer/laptop boots up, the processing of the strategy for the day begins.

For any internet marketing campaign specialist, the early morning is the perfect time to answer queries, client mails as well as feedback reports. The whole thing would begin by going through messages and emails along with the previous day’s reports. The work has already begun.

And finally after two long hours, begins the content designing phase where the client website content as well as the agency’s own content is planned for the day. The content is easily framed first (with just an outline in mind). The keyword research is handled by utilization of several tools like Google Keyword Planner and Google Trends.

By 10 – 11 AM, the work is shifted to the social media platform promotion and link building. The designed content is checked, rechecked, armed with keywords and then posted. A post for Facebook and Instagram is designed for promotion of the products and services while the analysts review how to take forward the SEO campaign for the day (to see how links need to be built further).

Internet marketing agencies usually address all their work needs, distributing the tasks to the team by 1 PM. So whether there is a change in the design of the content, info graphics, image post or promotional video, the work gets done and submitted for posting by 4 PM while the executive of the team addresses to the queries and doubts of potential customers. It is quite hectic till this time.

And finally, the day comes to an end where the team brings together a small report of the day’s progress, checking the results of their campaigns by following up with clients and reviewing reports for the day. The marketing campaign for the day is wound up and if there happens to be automation support, clients are emailed about their daily progress for update purposes.

Now it might sound too easy for some and too complex for the others. But the truth is, you never get to know how it really feels until you walk a mile in an internet marketing agency’s shoes. It is a battlefield out there- unprecedented competition and ever changing rules just make the fight difficult and the only thing you need to survive (take success) is to adapt.

The post A day in Life of Internet Marketing appeared first on SEO Services | Social Media Marketing | Website Design | Dhruvsoft Technology.

Internet marketing is not a technique. Rather, it is a set of high end promotional procedures that utilize technology in every aspect for building of brand image of the company/service provider. There are several internet marketing techniques and procedures that are being widely used by firms all over the world. Even though all of them hold some importance, there are some crucial services that every small business requires for a decent progress and expansion. These techniques require less investment of money but deliver the desired results well in time.

Here is a look at these simple internet marketing services-

1. Search Engine Optimization

Search engine optimization itself synonymous with internet marketing as it happens to be huge in approach. Hence, you can focus your attention and tight budget towards the most important aspect of getting an efficient design of website along with appropriately generated content that would allow easy link building with keywords.

2. Posts on Facebook and Instagram

It is free and easy to post an image along with content on social media platforms like Facebook and Instagram. Just an image if your product or service along with a bit of curiosity generating content is enough to make the markets buzz about you and your business.

3. Bulk Email marketing

Now many people presume that Bulk Email Marketing costs a lot and there is no way that you can bring down the costs. However, by getting a CRM software from a local developer, you can cut own on costs of email marketing as well as customer management in a phenomenal way. Email marketing can prove to be a crucial marketing technique for your business in times of money constraints.

4. Getting featured in YouTube Videos

Isn’t it free to share and upload YouTube videos. You don’t need to get your business a full fledged high end video trailer or portfolio but a decently shot video to introduce the company along with its products and services for the customers is good enough. Share and promote the video easily in a tight budget and let people know about your brand.

5. Publishing niche blogs

Now even though it is almost free of cost and it does work, publishing and linking niche blogs to your site is tough and very time taking. However, this gives your website and thus your reflection in corporate world a whole new level of links and online presence.

For an effective online marketing campaign, it is always beneficial to outsource as a good outsourcing agency would always have customization plans that can be tailored according to your budget and business requirements.

The post Internet Marketing Services for small businesses appeared first on SEO Services | Social Media Marketing | Website Design | Dhruvsoft Technology.

Some of the most common techniques that can be used to outshine competitors and gain the top spot in the market with effective lead generation are as follows-

1. SEO

Search Engine optimization is one of the most prevalent internet marketing techniques. Not only can an efficient search engine optimization bring your business at the top for your clients to see, it can also boost your sales and profits over the time. As you get the higher rank on the online search results in the likes of Google and Bing, there is a higher chance of customers and clientele of finding you over the internet. More visibility means- certainly more number of leads for the future.

2. Online Ads

Online paid advertisement campaign is another way to reach out to your customers. If you are a bit fixated on the monthly budget online ads are the bets to drive meaningful and useful traffic to your website. All you need to have is an effective keyword selection strategy that will put your advertisement ahead of others in the market. More ads in more major places will help you in effective lead generation for sure.

3. Social Media Optimization

Social Media optimization is very common as no business is leaving any stone upturned in utilizing the platforms like Facebook to share some content and pictures with the clientele and potential customer base to tell them about the recent updates or launch. Even though it requires an extensive amount of time and effort, it is very useful in the long generation as you get to connect with your customers at a deeper level.

4. Online Offers

Why not offer online specific offers of discounts and gift hampers. Trust us, there are several hundreds, maybe thousands of people who are waiting to take advantage of some offers and discounts. By doing so, you do rapid promotion and an absolutely quick and effective lead generation for your business.

5. Local Listings

Are you drawing more business from a specific location like city or state? Then it can be extremely advantageous for you to get your business mentioned in the local listings. By mentioning your business in places like Google Places and Yellow pages online, you would have a better chance with positive lead generation.

Effective Internet marketing is an extensive procedure that requires monumental efforts and time investment. The best way to get it done is to outsource it. The outsourcing agency will take care of all your marketing needs and lead generations while you can take over to convert visitors into customers.

The post Effective Internet Marketing To Generate Additional Leads appeared first on SEO Services | Social Media Marketing | Website Design | Dhruvsoft Technology.