One of the biggest mistakes that marketeers all over the world make is of not understanding what the technical terms really carry behind them. SEO being one of the most common procedures, is rarely caught when done wrongly. But when it comes to Social Media, perhaps less than 40% of the marketeers use it the right way, the reason being their lack of knowledge and understanding. For example, how many of you know the precise difference between Social Media Optimisation and Social Media Marketing? Yes, both of them are related to Social Media and cover platforms like Facebook, Instagram, Twitter and more. But what is the difference? You will be shocked to know that these terms are generalised under Social Media Promotion but are totally different and have different impacts.
What they really mean: Social Media Optimisation vs Social Media Marketing
So before we go for how these terms are distinguishable, let us first understand the literal meaning of these two terms.
SMO or Social Media Optimisation is the procedural set of techniques that helps you integrate various platforms together to promote your brand and increase its publicity by boosting the links and Search Engine Optimisation Campaign.
On the other hand, Social Media Marketing is the procedure to use the Social Media platform and its resource to promote your brand in front of millions of its members in an efficient and effective way that allows you to target specific groups of the market with ease, leading to an eventual increase in traffic to your website.
They are close enough. Not really though.
The two terms are close enough and so are their procedures but not the same. So let us take the example of one of the most popular social media platforms- Facebook. We all know that Facebook pages and posts are used by local as well as international business to reach out to more of their customers and communities to promote the new service or product. Now if you simply put up a post with an image or more along with an engaging piece of text, you just put the first step forward for Social Media Optimization. Social Media Optimisation content here would have a link back to your website where the audience and readers can see what you are really up to. You can use the same techniques on other platforms like Twitter, Instagram, etc. and ensure that your branded network directs more customers to your business.
On the other hand, Social Media Marketing is a bit different here. You take up the platform’s own resource and target specific groups of journalists, businessmen, engineers, etc. Platforms like Facebook and LinkedIn have special provision for advertisements where you can keep a tab on the analytics and see how many customers viewed or made a successful hit with your advertisement post. This is possible on all leading platforms such as Google+, Facebook, Twitter, etc.
Understanding the terms and their applications in the overall promotion as well as marketing is a necessity for the brand image. Make sure you are well aware and versed with the terms as well as their underlying techniques to get the best results in the future.