It comes as no surprise that content writing is not exactly given the importance that it deserves in the process of effective website promotion and marketing. However, content writing should only be done by professionals who know the in and out of the procedure and have the proper knowledge of SEO as well. Let us have a look at some of the reasons why efficient content writing is important for you and your business.

1. Great Content helps you reach out to customers

One of the best advantages of content writing is that it helps in effectively reaching out to a bigger market and can ensure that you establish contact with more leads. Yes, content writing can be very effective in helping you make a point as well. History is the witness; many businesses have used content writing as a means of promotion and marketing to make it to a global platform without much efforts or expenditure of resources.

2. Content writing can help you lure customers and seduce them

Content writing can be used by the business owners and marketers to lure customers. Words strategically written with an emotional quotient can turn even the stone-hearted into candle wax. Customers are hungry for some catchy thing as usual and the best thing that you can do is to give them that.

3. Words work better sometimes

Sometimes, the best way to resolve or to clear things out is to make a clear communication with the second party. Words can work magic and if you have an efficient and effective content writer on your team, you will always find a way out of the biggest of marketing crisis and struggles. Great content can help you make a better argument and can surely help in making a better impression than all other marketing techniques.

4. It helps in increasing your credibility and visibility

A well-handled content campaign ensures another achievement for your website- you are bound to get a better credibility from the customer groups while your website gets better visibility. Yes, SEO content writing with strategically placed keywords and links can help you improve the SEO rankings of your website to a great extent, resulting in more traffic for your website over the time.

Don’t underestimate the power of content

Content Writing is a crucial part of Search Engine Optimisation and direct one on one marketing and hence, you should pay special attention towards the generation of intriguing content for your website for a rapid expansion.

The post Importance of Efficient Content Writing appeared first on SEO Services | Social Media Marketing | Website Design | Dhruvsoft Technology.

1. Not blogging often

Yes, not blogging often or not putting up content regularly is a huge mistake. You can’t really expect search engines like Google to count you in under the top flag if you do not have regular content being posted on your website. Or think about this- who would want to see that same old content again and again? Not blogging enough, decreases the number of interested visitors and also brings your ranking down as there are no new links to be added to the website!

2. Not researching

Posting regular content is good for the website but doing so without any proper research or meaning behind the content is totally fruitless. Yes, the content should mean something to the readers and should be sensible in every detail and aspect. Whether it is descriptive, deductive or objective- the content that you post as a blog on your website should always be carried by a good research and planning that would provide with the much needed structure for the blog.

3. Showing no creativity

No research is bad but even if that’s the case, you can still save the flag with a pinch of creativity. However, if you show no creativity as well, the ship has already sunk my friend. Creativity is the life of a blog post and people always look for something out of the box to read. If you can’t stand out of the crowd, you will surely face the ignorance of readers eventually.

4. No visuals

All text and no visuals make it a dull game, no matter how serious the title of your blog or content is. So whether you are writing a promotional content or any other blog – you do need to get some or the other info graphic or visual into the post to appeal to the user.

So you can easily find some or the other images related to the blog at image hosting sites or Google and then use them if you do not get the time to create your own.

5. Lack of catchy headlines

Ah, that’s just the topping you require to make sure people do not ignore your blog. Catchy phrases or titles do catch the reader’s eyes and show how interested you are in sharing some thoughts with the readers.

The post Unforgivable Mistakes of Content Designing and Blogging appeared first on SEO Services | Social Media Marketing | Website Design | Dhruvsoft Technology.

Content writers should know how it feels when several hours have gone by and they are still struggling to write one blog you thought would take a couple of minutes. Therefore, how do writers create perfect content that ticks all the boxes without missing a couple of details? There are a couple of tools and resources that will help enhance the process of content writing.

Content writing tools that help create magic

Objective number one: write simple language that attracts a person’s attention.

People do not read an entire article. A regular page visit is completed within a minute. You will have to write data that is simple and easy to read and gives people the information they want, while keeping them engaged as long as possible.

Objective number two: Create a eye catching tile while using the keywords logically.

Trying to figure out what your title has to be is essential and a challenge at the same time. The heading has to grab the reader’s attention while corresponding with the search engines for the topic for indexing.

Objective number three: write content that is unique and not copy pasted from somewhere.

If you don’t know, coping other people’s information is bad. It is known as plagiarism, which is illegal. If your content has found to be copied off from somewhere else then it will become difficult for the search engines to accept it. So, keep the content unique and preferably keep them in points. It becomes a lot more interesting and fun to read.

Objective number four: Insert the right and appropriate keywords

Keywords are an essential feature for content writing. Without the right keywords, the search engine will not know how to categorize your website. So, use the right keywords for your blog.

These are the most effective tools that every writer has to follow and use while writing a piece on anything. Well, content writing just got easier. Follow these dos and don’ts and who knows, what kind of magic will be created.

The post Secret Tools- Every Content Writer Should Know About Today appeared first on SEO Services | Social Media Marketing | Website Design | Dhruvsoft Technology.

Content marketing techniques that you should not blindly use and a few that you should do.

Craft and posting as much content as possible

First, this hype about publishing a lot of content on the website should stop. The quality is given much more significance that the quantity. You need to make sure the content is interesting and informative that simply publishing stuff with industry specific keywords. You will have a better chance of a higher ranking on the search engine result page. Secondly, no one likes to read too much content. They do not have the time or the inclination to spend hours reading a long page. You need to maintain the follow and make it interesting.

Should be on every social platform

Ok, I agree that being present on various social networking sites is important these days but businesses need to realise that being on every social network is not important. Like for instance, while most industries benefit from being on Facebook, Twitter and LinkedIn, they will lose their resources when trying to be on Instagram or Snapchat. There will be so many upcoming platforms in the near future, do not try to be on all of them. You will end up wasting your resources. You have to make your aims and goals clear, target your audience and see what they use the most, evaluate your content, and make sure it engages the audience.

Taking inspiration from your competitor’s content approach

Your competitor’s evaluation plays a massive role in creating the marketing strategy for a business. People who turn around and tell you to take ideas from your competitor’s content plan, they forget you cannot use the same think. There is no such rule as ‘one size fits all’ technique when dealing with content marketing. There is nothing like having a set number of articles or blogs or set of number of words. You have to know what works for you and you need to begin planning and using your own information along with your competitors evaluation of what is already there in the market. You need to find ways of improving your content techniques for better and ideal results.

The post Time Has Come To Stop Following the Content Marketing Tips You Thought Were Great appeared first on SEO Services | Social Media Marketing | Website Design | Dhruvsoft Technology.

Although looking at the midway mark a great idea for your projects, it is an essential exercise for your content marketing strategy. The perfect way to look at the content made during the first half of the year is to go over the content plans you have set for January. It is quite a challenge since you have not peeked at the plans for quite some time. For instance, you have promised yourself you will implement creativity into your methods in the year 2016. It is easy to forget about creating ideal content since whatever you have been using so far has worked like a charm.

Creativity doesn’t have to be a drastic change or full on re branding .You need not forget about the tired and heartfelt content you created- simply give yourself space to experiment with new stuff. Interactive marketing is the perfect and ideal way of incorporating creativity into your methods since it seems to fit into some of the content programs. It does stand out amongst a sea of still content and attracts audiences in ways a blog or whitepaper cannot. Now that you know what interactive marketing is all about, start using it right away.

The post Implementing Interactive Marketing into your Content Approach appeared first on SEO Services | Social Media Marketing | Website Design | Dhruvsoft Technology.

Before you know it, you have been creating content the entire time. You can look at a few examples of content capturing alternatives. When it comes to marketing a brand, the marketing team will always offer their clients a brief about why this specific brand or product they are about to launch. However, you may wonder, why take such great pains or efforts to explain all these things. The purpose behind it to “capture” the audiences mind within the time span gives to you. This is content marketing, which in reality is advertising a product.

Let me give you another example. When you are hosting an event or taking part in a function, you have speakers, you have prospective clients and customers; you may even have partners and much more. These interactions at a function offer several chances to “capture” content and objective needs of your clients or customers as well. Events or functions can heighten when doing pre event interviews or creation of content on the spot content activities and post function advertising.

There is a lot to learn and implement over here. If you are a new start up company trying to brand your product, then these things can be implemented.

The post Crafting a Content Marketing Culture: Discovering, Capturing, Balancing and Leading appeared first on SEO Services | Social Media Marketing | Website Design | Dhruvsoft Technology.

There so many people all over the world make money simply by writing for various companies.  People like homemakers, experts and scholars who are looking for pocket money spend a couple of hours during the day writing and earning money by making articles online on various themes.

Content writing has so much potential and a large platform

Content writing has a lot of potential.  The truth about it that no one will look at a website that is badly written and has been stuffed with pictures.  In the end, Google will banish the site.   Effective content is an important part in marketing and advertising of the website.

So many organizations want writers to add powerful and effective pieces of information that will help attract traffic.  Everything is dependent on how good the content has been written.  Businesses do spend a lot of time on their website, as it is their backbone to their success.

Therefore, when it comes to getting stuff written by a content writer, you have to make sure the topic you choose has to be interesting, the language as to easy and simple and you have to avoid using big words.  Big usage of words and high- fi language will confuse the readers and they will not read the content anymore.  Along with these, make sure the content focuses on the product and services the business has to offer. Well, pick what you think  will attract people to your website and make the most of it.

The post Content writing- As a full time moneymaking career appeared first on SEO Services | Social Media Marketing | Website Design | Dhruvsoft Technology.