Is a precisely crafted marketing strategy relevant enough for businesses? Let’s take the case of two SMBs in this regard: Firm A:??Adheres to high standards of service quality and has a great track record of potential customer conversion and client retention. Firm B:??Similar levels of service quality; yet, struggling with target group identification, customer acquisition, … Continue reading "Here’s How Modern Marketeers Allocate Budget for a Marketing Strategy that Converts"
Speculations and rumours have surrounded the newer and the more advanced version of Magento for quite some time now. Even though it was quite talked about, the wait seemed almost too long until Allan McGregor himself announced that the newer version – Magento 2.0 – would be worth the wait. And when the time passed, … Continue reading "Here’s Why You Should Move to Magento 2.0"
It is no news that when it comes to branding, marketing and promotion of a website or business in the digital world, all one can think of is SEO or Search Engine Optimization.
One of the biggest mistakes that marketers all over the world make is of not understanding what the technical terms really carry behind them. SEO being one of the most common procedures is rarely caught wrongly done but Social......
Maintaining a blog at the same time as doing business is considered very important for the Search Engine optimization process.
Over the last half decade, internet has evolved to a great extent and needless to say, we have seen some of the best transformations and trends that have revolutionized the way we shop as well as market the business.
SEO or Search Engine Optimization as we all know is one of the most crucial processes in the promotion of any business or website.
Generating online leads is quite the work in itself and indeed an important step towards making a lasting progress. However, if you fail to convert these leads into sales or paying customers, the efforts made in a generation are washed away. So, in order to make sure that this doesn???t happen, you need to look … Continue reading "Turning Online Leads into Sales, Making Paying Customers Return"
It is the mobile culture on the rise as major businesses are gradually moving their business to the smartphone domain to target maximum number of customers and address their needs. Responsive website design is just one step of this whole transition process but to really take the business to the next level, you need a … Continue reading "The Ultimate Mobile App Marketing Strategy"
It is good to sweat night and day, trying to achieve something but wouldn???t you want to track it as well to know how far along the way have you gone? Internet marketing is an extensive venture that requires rigorous hard work, and investment of time as well as money which is why you need … Continue reading "Key performance Indicators for Internet Marketing"
Content marketing and SEO have always been considered as two different techniques whereas the truth is; SEO is all about content marketing and vice versa. Yes, the two processes go hand in hand. The days are gone when these used to be two absolutely different disciplines as now; it is next to impossible to practice … Continue reading "Content marketers need to know about SEO?"
Internet marketing was said to revolutionize the world and give the brands a chance to take in more customers and earn with the help of their ads. However, the introduction of ad blocking software in all platforms has changed quite a lot in the past one or two years. It has been reported that more … Continue reading "The Rise of Ad Blocking Is Changing Digital Marketing"
Quora is a revolutionary platform where users get to ask questions and get answers from the top experts of the relevant fields for free. After being launched in 2009, the firm has rocketed into the internet domain and is being actively used by millions of users all over the world. Entrepreneurs, researchers, scientists, businessmen, servicemen … Continue reading "How to use Quora as a Marketing Tool?"
Prioritization is one of the most important parts when it comes to implementing the strategies in Mobile Marketing. Major marketing firms have recently realized the importance of going to the mobile culture. A mobile first approach is now being followed for the marketing by several agencies and firms, taking into account that there are over … Continue reading "Common causes of Mobile Marketing Strategy Triage"
Do you know what it takes to do every day for success in internet marketing? Yes, there is a specific routine followed by major firms and internet marketing agencies that promises excellent over the top results in due time. And never before has this been laid out bare in the open for anyone to see. … Continue reading "A day in Life of Internet Marketing"
The digital era is on the rise and has revolutionized the corporate world in several ways. We have come a long way from using the traditional marketing ways that used to have a low hit ratio on the target market. However the recent changes and the developments in technology has revolutionized the market in a … Continue reading "Internet Marketing Services for small businesses"
Internet marketing is one of the most powerful procedural set that you can use in order to boost your sales and generate positive leads for the expansion of your business. However, you do need to understand how to distribute both time and efforts among different internet marketing techniques to get that edge against your competition … Continue reading "Effective Internet Marketing To Generate Additional Leads"
Online marketing is one of the most powerful tools that you can utilize in order to increase your sales productivity and lead generation for a progressive business expansion. However, it is no secret that online marketing is not just a preset procedural set- it requires all round attention of changes happening around and requires the … Continue reading "Online Marketing Techniques to Boost Sales Productivity"
Even though we are very much into the technological race and the digital era has stepped in, it is quite odd to reveal the fact that businesses today are struggling with internet as a tool for marketing and advertising. When the smart phones began sprouting all over the world, business experts anticipated that mobile and … Continue reading "State of Mobile Marketing and Advertising"
Digital marketing holds a lot of potential when it comes to bringing your business a level up, ahead of your competition. But what really drives a good digital marketing campaign is an amazing strategy and focused approach. Companies often make the mistake of getting their marketing outsourced without the thought of taking any note of … Continue reading "Why User Experience Matters in Digital Marketing"
The eCommerce industry is all set to cross the 450 billion dollar mark in the year 2018 and needless to say, you and your business do want a chunk of it in the near future. However, it is hard to compete against eCommerce giants like Amazon, Flipkart and eBay who have been providing some of … Continue reading "Tricks to eCommerce Domination"
Internet marketing is all about smart strategies that are going to give you undue advantages over your competitors. And what could be smarter than knowing almost everything about your potential buyers and anticipating their buying patterns. In this age of internet marketing, companies are not shying away from using demographics to get the results but … Continue reading "Why Buyer Persona is Important for an Online Marketing Strategy"
Marketing itself is one tricky campaign that requires strategic decisions beyond imagination, if you are looking to climb to the top of the ladder. But managing a global digital marketing campaign all over the world, is way tougher and extensive as compared to what you would have ever done till now. Imagine sending hundreds, may … Continue reading "How To Manage Global Digital Marketing?"
Never before has there been a Cold War like situation in the 21st century until Facebook and Snapchat locked their horns to go on head to head in increasing their clients and dominating the social media platforms. Facebook currently stands as the undisputed leader in the social media platforms with a client base all over … Continue reading "Facebook vs Snapchat"
Facebook is one of the most popular social media platforms with over a billion of active members. So it???s probably safe to say that quite a lot of your investors, potential leads and clients are active on Facebook. But are you being able to utilize the Facebook with appropriate strategies to effectively increase the scope … Continue reading "How Facebook Marketing Strategies Can Rock Your Business"
It comes as no surprise that there are over 7 billion mobile devices in the world today, way more than the population of the world which does say that people have more than one mobile devices. Combining the App stores of the two major OS Android and Apple, we have over 3 million apps or … Continue reading "Design and Code the Apple Store with Latest Technology and Software"
The retail culture has evolved to a great extent in the past decade and needless to say, it still remains an ever-changing domain. Technology has revolutionized major aspects of our life and retail happens to be one of them. From door to door selling, retail has journeyed through shopping in malls, shopping on call and … Continue reading "How Mobile Technology is Driving the Future of Retail"
The online business and marketing industry is an ever evolving one as it has been changing since the very beginning of its introduction. Every now and then, a new modification arises in the procedural set and everything has to be changed or modified to adapt to the new changes. In this ever changing industry, one … Continue reading "How Businesses Can Succeed Through Online Marketing"
Technology has revolutionized the shopping and trading experience of customers all over the world, so why should India with a total internet user base of almost half a billion be behind? Even though the conventional shop-based buying is still more preferred, E-Commerce has been adding a whopping 6 million to its potential consumer base every … Continue reading "Evolution of Ecommerce& Accelerating Growth in India"
Online marketing and promotion has several of its own ways and to effectively achieve that, you need to know how you can utilize your resources to the best of their potential. Paid search campaigns or Pay per Clicks (the most common paid search campaign) is one of the best ways to boost your business by … Continue reading "How to use Broad Match Keywords in Paid Search Campaign"
SEO or Search Engine Optimization has been one of the most common set of techniques that is being adopted by leading companies and businesses for a better visibility and increased sales in the digital realm. Wait, doesn???t that sound like marketing where you need to promote the product with the sole purpose of increasing sales, … Continue reading "Is Marketing and SEO are the Same?"
Digital Marketing is undoubtedly an integral part of success of any business in today???s world. Being a business owner requires you to focus on every aspect of your marketing campaign which includes the digital front as well. Digital Marketing undoubtedly is a great boost for the business but for that as well, you need efficiency … Continue reading "Right Approach to Avoid Digital Marketing Scams and Outsource"
SEO or Search Engine Optimization is undoubtedly on the rise. As more and more businesses are being digitized, visibility in front of the customer base existing online has become somewhat of a crucial issue which is why companies are ready to pay extensively in order to get their business at top. So there comes your … Continue reading "Choosing SEO As a Professional Career"
And just when people though that the smart phone race has ended for this Canadian phone super giant, BlackBerry came in with its new selling point that could rock the market ??? Security and privacy like never before. BlackBerry had a tough time coping with the fact that BlackBerry Messenger was no longer exclusive to … Continue reading "Secure Android Smartphones: BlackBerry"
Marketing yourself or your business on LinkedIn is one of the best opportunities for you to stay ahead of your competitors and take things a notch higher by engaging your clients and investors at the same time by showcasing your remarkable experience and track record. However, marketing on LinkedIn requires a certain essence of expertise … Continue reading "Tips for Marketing Success on LinkedIn"
With the corporate realm establishing itself in the digital era, we come across several businesses that are facing issues in marketing and promoting their business with traditional and conventional techniques. Well, Social Media marketing has undoubtedly changed the very game of doing business which is why the brands you never knew about before are among … Continue reading "The What and Why for Social Media Marketing"
Google in their recent updates confirmed that there is a core ranking algorithm update. They have also told the industry that the Panda Algorithm is a part of the core-ranking algorithm. These updates were announced recently but the news about ???the panda Algorithm??? is something that studies have shown months ago where as the core … Continue reading "SEO???s Puzzlement after Google???s Recent Updates"
It was several weeks ago, Google came out with the most shocking earning and its managers could not stop taking about the business???s investments in artificial intelligence and apparatus learning. For any company that would be a complete distraction from its core business. Google combined the two topics. Artificial intelligence sits on the far end … Continue reading "Google Has the Answers to the Known and Unknown"
Yes, there is no denying it! Paid Search on Cell Phones has grown at a rapid pace. If in case you are thinking on the lines of cutting down on your organic search budget for cell phones, think again and pay attention to enhancing your overall traffic. One fine day, as I was engrossed in … Continue reading "Keep Mobile SEO Going On Even Though Ads Are All Over the Place"
Setting aims and goals is important when it comes to the success of email marketing. Giving your email marketing objectives a definition helps make way for your campaign and make it simpler to measure the fruits of your hard work. It avoids batch, blasting, and sending emails just because. When it comes to the successful … Continue reading "Giving Your Email Marketing Campaign A Name and Face For Your Business"
Have you ever written a blog or composed a web article for anyone? If your answer is a yes, which it will be then you will know the amount of effort that goes into simply doing a bit of research, preparation, writing and optimising the content put in the site. So many details that have … Continue reading "Secret Tools- Every Content Writer Should Know About Today"
Content marketing is not a catchphrase in the digital industry anymore. It is the most famous marketing tactic businesses follow these days. Very few have managed to use it effectively. As most marketers work hard to improve upon their techniques, there are tips that have been floating around the internet. In fact, some of the … Continue reading "Time Has Come To Stop Following the Content Marketing Tips You Thought Were Great"
Let???s have a look at and analyse a good old SEO progress graph above. Had a look? So, does this graph depict perfect SEO efforts or was there still some room for improvement? Are keyword rankings bound to improve over time, the way your potential search engine optimiser claims and promises? The reality is far … Continue reading "A Real-World Analysis and 6 Misinterpreted SEO Trends for 2016"
With more and more internet users browsing the web from their smartphones and tablets, it is crucial for websites to look great on all types of desktop and mobile devices. Responsive web design is now a key component in any successful web marketing strategy, and these are some of the important considerations that will ensure … Continue reading "Best Practices for Responsive Web Design"
There are some persistent myths about SEO that continue to prevent marketers from experiencing success in the quest to obtain high rankings on Google. We???re here to help you see through the misconceptions so you can get on the right path to the first page of Google. Ensure Your Keywords Rank Steadily While you want … Continue reading "SEO Trends That Have Been Misinterpreted"
We are several weeks away from December and it feels like only yesterday I was driving to work in the heat. I have always felt reflective midway through the year. It is high time I start thinking about my future targets. In order to achieve it, I have to ponder over what I have achieved … Continue reading "Implementing Interactive Marketing into your Content Approach"
Looking for that one perfect present for a bookworm is a lot of work. Book lovers, like wine or car enthusiasts, have specific tastes and those flavors can be a nightmare or difficult to read. Every book lover has their own genre and misguidedly under the notion that chronological and science fiction are close enough … Continue reading "Implausible Souvenirs for Book Lovers That Will Bring Out Their Internal Bookworm"
I once knew a guy. Whenever he used to speak to me, he was in his own hurry. Even before I could start speaking, he used to finish off the complete conversation. I was confused as to why he was in a hurry always. I decided to do a bit of ???guspaith??? on him. I … Continue reading "I once knew a guy"
Social media the one driving force in today???s contemporary world that has changed minds, catch more industries, enhance sales or build a product or business within minutes.Are you one of those poor victims who have fallen quarry to spending countless hours on Instagram or suddenly waking up in the middle of the night to check … Continue reading "The Social Media Trio Set to Drive the Next Branding Revolution"
The market is always developing. Ok, yes, I agree with the fact that evolution, as scientific facts have proven is a natural phenomenon of any successful industry, but in the digital age we are currently living in, there are a few who can compete with the speed at which advertising has changed-implementing and using new … Continue reading "Staying Abreast with Your Digital Marketing Graph in 2016"
Destiny and Obscurity has reached new a pinnacle ever since Blackberry has introduced its new earnings last week for April. Blackberry has always had its soft and steady doomsday creeping up but sharply rejecting its sales turned that humdrum into a full-blown chorus. Blackberry has come and gone! No one wants it anyone more???. They … Continue reading "Future of Blackberry Is Much More Interesting and Thrilling Than You Can Imagine"
With the internet at our service, there are different ways of marketing or advertising online. Nevertheless, the ???big guns??? these days, are PPC and content marketing. The debate over the two domains has spiced things up on the internet for quite some time now. PPC is marketing that is paid for, while on the other … Continue reading "The Argument and Heated Debate Over PPC and Content Marketing"
With a saturated ecommerce platform market, it has become tough figure out what kind of shopping cart software can meet your requirements. If you are one of those adventurous business people who are planning to start their own store, then there are chances you would have already struggled at some point in time. As far … Continue reading "Which Ecommerce Platforms Would You Want To Use For Your Shopping?"
When you begin to use content marketing in an organised and systematic fashion, you will have to get many people on board with you, which includes various employees. Apart from you, several businesses have often had content simply sitting in their employees head. Before you know it, you have been creating content the entire time. … Continue reading "Crafting a Content Marketing Culture: Discovering, Capturing, Balancing and Leading"
As time as gone by, technology has brought us to a platform where all of us are disconnecting ourselves with the previously recognised ???died in the wool??? way of getting things done and entering a world where new concepts, ideas and formats multiply, flourish and nothing changes it. You can always get more. Everything is … Continue reading "The Sudden Rise and Impact of Graphic Design"
Knock knock. Hey, you there? Yes, I am talking to you. I have a question for you. Do you know what Google AdWords are? Do you know why there are used? Well, I do. Let me begin my story by giving you the answers to the questions. Google Adwords, yes, is the quickest and the … Continue reading "Insight to What Google Adwords Can Do For Your Business Website"
When it comes to marketing a specific brand especially when one talks about Apple, their marketing tactic is crisp, simple and clever. Apple pays attention to creativity and on pure inventive design of their products without all the ???glitter???. Since we are on the subject of Apple, the iPhone???s were introduced in 2007, to be … Continue reading "Ability and Charm of Apple to Make People Crave For Better"
SMO is known as social media optimization is one of the most common ways of attracting traffic to a website to promote a business???s products and services. As times have changed, people are spending a lot of time on social networking sites, which helps increase traffic. It is one of the biggest benefits of promoting … Continue reading "SMO – The Ultimate Game in Marketing a Brand on a Large Platform"
Oops! Recently, I shifted to a new, smaller (then the previous one) house. At first, I wasn???t used to it. I woke up in the morning to find myself on a different bed altogether (it means, the nap was tight). In the morning, I had so many things to figure out: brooming, washing, cleaning, bathing … Continue reading "Busy Mind or Empty Surroundings"
Every year, there is always a lot of excitement in the air. It is not the thrill one would normally feel about a New Year beginning. Oh no, it is about the predictions of what the latest online marketing tools are going to be. Everyone is always thinking or talking about what is new or … Continue reading "Keep a Look Out For the Most Powerful Online Marketing Trends"
It???s extremely significant for any eCommerce website to generate traffic. The amount of revenue that your website generates, after all, is dependent on the number of users that visit the website and the conversion. The eCommerce domain and specifically the sector of consumer goods is always fiercely fought over. It???s about grabbing the customers??? attention … Continue reading "eCommerce Website: Why is Blogging Essential for Traffic?"
Recently, Google???s John Mueller discussed the biggest conundrum for eCommerce sites ??? whether to use 301 Redirects for products that are not available or rather show up a 404 Page Not Found notice. Most experts are divided on this issue. The fact is that there are three chief points that came up. In brief, these … Continue reading "Redirection via 301 or 404 Not Found?"
So, Apple has made it pretty clear with the preceding iPad tablets including the predecessor IPad 2 that sleek design and a no fuss pebble smooth finish is the signature design of iPad. With the same visuals as iPad 2, it is only natural to wonder what is so different about this one after all. … Continue reading "Apple iPad Pro 9.7: A True Tablet or a Visual Spectacle from Apple"
BlackBerry seems to have learned the hard way after the lukewarm response to its high end smart phone PRIV. The company now has plans to launch two mid-range android smart phones in 2016. Although no timeline has been revealed by the company, if the industry hearsay is anything to go by the phones will be … Continue reading "Blackberry Planning to Launch 2 Mid-Range Android SmartPhones"
Investment major ???Softbank??? cautions the startups against throwing away money in their bid to expand operations, but will the spendthrift startups mend their ways? There has been much talk about how start-ups make their money; how they look at repaying the capital funds that they receive when most of them are not even generating revenues … Continue reading "Austerity Cuts for StartUps Like Flipkart, Snapdeal & OLA"
So, among the major developments from the tech world this week was the 40th birthday celebration of the tech giant ???Apple???.
It is extremely important to communicate with your clients and to get your services or products across! More than real talking or through printed data; visual communication is something that sticks around for longer. Now that is what a graphic designing professional or company will do for you.
History of iPhone goes back to around 2004 when Steve Jobs headed a secretive project called the ???Project Purple???. The iPhone 6s and SE, have come a long way from there. Here's a throwback to the iPhone's history.
PrestaShop has gained many users and followers thanks to their convenient shopping carts and gorgeous templates. It is a user friendly and flexible shopping cart software which can be used by almost everyone.
Data analytics has taken over the traditional techniques of digital surveying. With analytics being used in everything from advertising to presidential campaigns, the importance of data analytics cannot be suppressed in policy making and in deciding the way forward in modern day enterprises.
Web design has developed massively in the course of recent years, and companies are always searching for better approaches to make sites more easy to understand and navigate.
Logos are a critical aspect of any business. It acts as a graphical representation and can make or break the company???s brand and reputation. For instance, you see a big yellow ???M??? and you immediately think of Mc Donalds or Nike???s swoosh will clearly indicate what is in store, literally!
Recent studies have suggested that India is the birthplace for the maximum number of??tech start ups across the world surpasses only by the United States of America. It may??also be interesting to mention that as many as 70 percent of all American tech based start??ups are owned by Indians.
One of the most important decisions that you take as a web designer is the template that you select for a website. Before you nosedive into the myriad of theatrical and over the top web design templates, you might want to consider simplistic and minimalist web design for the website. Website design is more than just creating visuals that are engaging and aestehtic.
Ever wondered how different life could be if you had a personal assistant at your beck and??call?Someone who finds out the best online deals for you, finds out local doctors, and books??appointments for you, gets your laundry picked up from home and do much more.
You need a website which you can easily edit from the backend without mulling over a code???You have been using Joomla and WordPress and think that it cannot get easier? Well, it can!
ASP.NET was developed by Microsoft and is used to create web pages and web technologies. It is an extremely useful tool for developers and programmers because it allows them to deliver dynamic, rich web pages and applications. With ASP.NET one can use multiple languages like C#, VB etc. and also development tools.
In the present times of profound rivalry, online traders are searching for something novel for their eCommerce sites. Everything seems to have been done by someone else, already!
While the world speculates about the after math, we bring you exactly what you need to know about the development, the effect of the modification on the CPCs and whether businesses should be worried yet.
Web programmers from various cities were surprised when Google has launched new statements about their Panda algorithm. Google has always been secretive and quite about their search algorithms. Their new comments took everyone by surprise as no one had suspected such results or statements.
Structured Query Language (SQL) is a programming language which was designed for managing data held in RDBMS or for stream processing in RDSMS. It is an open source software where you can retrieve, insert, and play around with the data without much modifications.
Your website is up and running. Things are looking good. The sun is shining bright. You are waiting for customers to show up at your e-commerce website and start your day. You have everything the customer wants.
Numerous individuals are aware of WordPress, however don't comprehend the full capacities of the framework. The vast majority believe that WordPress is space for blogging and blogging alone!
SMM is part of the new internet ???lingo??? and it looks like it is here to stay! And why would it not? SMM is an acronym for Social Media Marketing which involves advertising and promoting on the social media, yes, the same place where we (and your target audience) spend most of our time.
Search Engine Optimization, which is often known as SEO and more frequently confused with SMM and SMO, is the optimization of your website on the search engines! With the right techniques you could be on top of the world and search returns and with the faulty ones, well..blacklisted!
SMO, the slogan we are so familiar with in the world of internet marketing, has in its recent past, opened new opportunities for business promotion. There has been a lot of talk about SMO and Internet marketing in the last couple of years and if you are thinking about jumping onto the bandwagon, the earlier the better.
We all lead busy lives especially when it comes to work. Work life is a completely different world, or as one would put in simply ???a different ball game all together???. In the business world or work life, sales calls, meeting and a number of other things keep us away from our desks and away from our computers.
There is a website for every possible thing today on the internet. So much so, I am sure that there will be an everything-dot-com too! I know, it???s no surprise, but what I am trying to say here is, it is not enough to have a website, anymore. You need to sell something? You need to buy something? You need to get married? Heck yeah, you NEED a website, and a bloody good one at that!
Google made fascinating yet painful announcements that the company is now relying on the impact of rank brain on off page websites. They feel that it will help monitor the results and make some sort of improvements where needed and come up with their core search algorithm.
Do you think that in previous generation, there is any type of electronic medium or we can say electronic device? No, people were used to transfer their views by letters etc. However, now we can say that Wow its great opportunity for this generation to share their business online. The technology that is used in today???s era for communication medium is E-Commerce.
The world is changing and growing at a rapid pace. In today???s world, the demands from the customers and clients are constantly increasing and will never stop. To meet these demands, businesses rely on heavily on custom development.
Do you have the skill and apt for writing? Would you prefer or wan to communicate as consultant and get money? Well, if you want both these things, then content writing is the vocation best suited to your qualifications and talent. Writing is an area is worth looking in to since you do have the skills and talent.
Creating and maintaining a PPC (Pay per click) campaign for your business or personal website might not be as simple as it sounds. There are certain main techniques needed for running a professional campaign that include implementing the right methods and efficient planning.
It isn't enough to merely get a web presence for your business. In this age of hyperactive competitors, you need more than websites that are just focused on the aesthetics. Your web page should be a power-packed cocktail of captivating visuals and high functionality.