With the corporate realm establishing itself in the digital era, we come across several businesses that are facing issues in marketing and promoting their business with traditional and conventional techniques. Well, Social Media marketing has undoubtedly changed the very game of doing business which is why the brands you never knew about before are among the top names today!
What is Social media marketing?
To put it in layman language, Social Media Marketing is the process of promotion of goods, services and the brand itself, by utilizing social media as well as other communication channels. All in all, Social Media presents an unprecedented platform to you and your business to exchange information about your brand, services and products with hundreds and thousands of users, inviting them to share it further and give valuable feedback.
What is its objective?
Apart from promoting the brand value, services and boosting sales, the objective of social media marketing is often regarded as addressing concerned members of the organization (stakeholders) at once. By providing open information to potential customers, bloggers, media journalists, investors, customer base and partners, you tend to reflect an effective and efficient management. Be it Apple and Samsung or Ford and Nissan- every brand from every walk of industries has now shifted its focus on effective social media marketing for a better brand image and loyal customer-investor base.
Why use different platforms?
It would be quite the error to misunderstand social media with only Facebook. For an efficient and effective Social Media Marketing that delivers significant results, you need a rigorous team of marketers to cover all possible Social Media platforms. For example, a post on Facebook would be great but with a blog on BlogSpot and an added video on YouTube while managing images on Instagram really gives your customer base the idea how eager you are to share things and information with them. So not only do they see transparency, they see passion and pure dedication.
How can you do it?
Outsourcing Social Media Marketing is one of the best ways to achieve. While saving on both the resources (time and money), you can easily cover all platforms in your marketing campaign to increase customer and shareholder value.