There are some persistent myths about SEO that continue to prevent marketers from experiencing success in the quest to obtain high rankings on Google. We’re here to help you see through the misconceptions so you can get on the right path to the first page of Google.

Ensure Your Keywords Rank Steadily
While you want your keyword rankings to constantly improve, that is rarely the case anymore. No matter what, they will constantly be in flux, and you should always be prepared to get back to the drawing board to help boost any rankings that have fallen. Remember that your keyword rankings will fluctuate, so it is important to incorporate this into your SEO strategy. Take a look at how you content optimisation is effecting the rankings of a term, and hunt for common technical errors. An algorithm update may even have an effect on a particular keyword.

Content Is King
Of course, creating quality content continues to be one of the most important parts of an SEO strategy – but, there’s more to it than that. It’s not just about creating great content; it’s about creating unique content. Why should someone visit your site over a competitor’s? Tell them something new, provide a different perspective and intrigue them on a different level. That will make your content stand out, and it is more likely to provide you with quality backlinks.

Additionally, content marketing isn’t just posting great blogs on your site and hoping that someone will stumble upon them someday. You need to spread the word, and the best way to do that is on social media. Content Marketing and Social Media Optimisation go hand-in-hand, and it is important to explore a wide range of social networking platforms to find the ideal way to generate interest in your particular content.

SEO Is Dead
This is a phrase that we’ve been hearing for months now – and, it couldn’t be more wrong. Yes, while the SEO that revolved around link building is dead, it has been incarnated in its current form where content, web design and social media integration are all crucial elements of ensuring your website ranks highly. Marketers shouldn’t dismiss SEO completely, as it is still alive and well. They must simply adapt to the ways SEO has changed over the years, and reform their strategy to include all aspects that effect web rankings nowadays.