Marketing itself is one tricky campaign that requires strategic decisions beyond imagination, if you are looking to climb to the top of the ladder. But managing a global digital marketing campaign all over the world, is way tougher and extensive as compared to what you would have ever done till now. Imagine sending hundreds, may ne thousands of messages to different teams to get the campaigns going in their respective countries and taking in regular reports to analyze the market situations and trends in the different countries. Yes, that’s what it feels like to manage a global digital marketing campaign.
But what makes marketing possible all over the world under a unified banner that also helps in keeping track of the progress of the marketing campaign? This is where technology really kicks in- welcoming you to the Digital Marketing Platform. Digital Marketing Platform is a brilliant tool or shall we say platform of marketing that is used by several brands and multinational firms to target more customers. The platform capitalizes on offshore labour resources, economies of sales, process standardization and technology to ensure that the marketing campaign is delivered with accuracy, efficiency, speed and effective results all way long. This not only speeds up things and gets you better results, but also helps in analyzing the customer interests and their loyalties. Such information then can be easily used to design the marketing campaign in a manner that it would appeal to the consumers and engage them on an unprecedented scale. Needless to say, this is indeed one of the most powerful marketing management tools that can not only increase sales by expanding the client base, but can instil loyalty in customers- something that every brand and firm is aiming for today.
Now it may not be necessary that your digital marketing platform looks exactly the same as others because all of them are built in a different manner, to deliver the same results differently. So you might have just a piece of technology written as a software or might have an integrated solution package that involves two or more than two technologies that have been brought together for combined power and efficiency. However if it is your first time and you have never used the piece of technology or technologies before, you might want to use other trained resources as well. Keeping track of digital marketing processes is just one thing that you can achieve with your DMP. After all, this is only the beginning.
Here are a few basic functions that a DMP can perform for your firm-
1. It can provide you with information on creative assets of the various agencies in the firm at one place.
2. All brand interactions and meetings are monitored as well as managed by the DMP.
3. Allows centralized content creation and pushback to regional agencies and managers for follow up.
4. Generates reports that are easy to read and have been based upon the various involved channels for better understanding of the marketing campaigns.
Managing a global digital marketing campaign requires extensive team effort which is why it is always preferred to get it outsourced from the leading providers and experts of digital marketing like DhruvSoft.