The retail culture has evolved to a great extent in the past decade and needless to say, it still remains an ever-changing domain. Technology has revolutionized major aspects of our life and retail happens to be one of them. From door to door selling, retail has journeyed through shopping in malls, shopping on call and shopping on internet. However the most game changing introduction to the retail culture has been the mobile technology- smartphones. With over a billion devices all over the world, each and every smartphone connected to the internet is now a potential shopper, giving the retail culture an unprecedented boost.
So be it something as small as a pen holder or a pen or something as large as a bike or car- you can buy anything off the internet using mobile technology that offers a whole new personalized shopping experience filled with exclusive privileges and several payment options. But how is it that Mobile Technology has been able to revolutionize the Retail Culture like never before and is still driving it to a new era?
Shop whenever you want, wherever you want
We already have had the experience of this amazing introduction to the retail culture with the help of mobile technology. No longer do you need to visit the shopping complex or mall to buy your favourite stuff. If you just have an internet connection on your mobile phone, you can simply buy anything and everything from there, without having to visit the specific merchant. Now that’s what we call speed shopping- a magical experience, indeed!
Building an unprecedented Omni-channel
It is quite difficult to do so, but what the retailers are trying to do so is truly a feat if made possible. They are trying to create an Omni-channel that would be integrating the services offered to the customers along with a responsive e-commerce store and secure payment gateway. This would surely improve customer experience and will bring a rapid increase in the consumer base and online shopping domain.
Pop Up Sales
Pop up retailers are some of the best and most preferred retailers and for them, mobile technology happens to be a boon as their promotion, payment and connection with customers takes place over the internet. Taking advantage of the seasons as well as off season time, they tend to hold flash sales for their goods and invite customers over mobiles by promoting the event on websites. It is another face of retail that can take quite a revolutionizing stand in the near future.
An integrated solution for owners and shoppers
IT infrastructure and Mobile Technology have paved way for an unprecedented rise in Ecommerce and retail culture as more and more consumers are joining the digital queue to get their hands on their favourite products and services. What could really change the game for good is if mobile technology be efficiently used to deliver an integrated solution that would combine manufacturing and sales record for owners, allowing them to use the data analytics for expansion of business. On the other hand, consumers would love to see several stores brought in together for comparison of price and quality with ease!
Mobile Technology has surely made quite a name for itself and as predicted, can still make the retail culture step into a whole new phase of better experience and comfort.