Dhruvsoft

Pure rally

So, what is Pure Rally about exactly?

We are proud that we have created one of the most electrifying and unique events in the world; with access being provided on social media and a continually growing fan base. This shows we have a bright future ahead.

For some, participating in an international car rally may have only been a distant dream, but at an affordable price, the best value and highest standards, Pure Rally is here to make that elusive dream become a reality.

Picking only the best celebrity guests, destinations, and accommodation, alongside a whole host of well-known DJ’s, this is the only rally that gives you sunshine, beautiful women and luxury accommodation and of course, access to VIP nightclubs! We give you a dazzling, unforgettable time that’s worth every penny.

Abhishek has shown great patience understanding our specific needs to develop our website. It’s been a great pleasure to work with him and your team - they deserve the recognition and applause for their excellent work and customer service. Thank you for inspiring your team to such a successful outcome, and congratulations on your achievements."

Client Requirements

As one of the leading brand development and design agencies, we were tasked with helping them target and appeal to a new millennial audience.

During this process, we did a lot of research around where the brand stood within the existing market and where they wanted it to go. We felt that we could best achieve our goals by designing an immersive prototype that showcased how they could grow and elevate their current digital platform.

Although our work will not be fully assimilated due to ongoing changes within the organization, many of our creative concepts and strategic insights have been applied to the recent site updates.

Problems

For any established company, the creation of a website consistent with their brand identity is paramount. Pure Rally was no exception. Our focus was placed on conveying the balance between professionalism, fun, and relaxed work ethic.

Our Solution

Integrating Personalization

To personalize the users shopping journey, we implemented vibrant relevance. This customized product content based on browsing behavior and seasonal considerations.

Bringing in Expert Advice

With expert advice from Pure Rally knowledgeable sales staff, we now provide users with real utility and support by prominently featuring expert advice throughout the site. There is tailored content that is served up based on the user's browsing behavior.

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Results

We conceptually redesigned and upgraded their mobile site to enhance the shopping experience for users and tech-savvy millennials.

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