Dhruvsoft

Sol Girl

How do you make something beautiful, more beautiful?

SolGirl is a bra-fitting outfit founded by two sisters in Denver, Colorado. We travel the world to find beautiful bras, undies, and accessories. Then, we help our customers to get a life-changing, personalized fit.

Girls can visit our stores or shop online anytime. We are happy to share fitting room secrets! The goal is to make bra-buying fun and comfortable while helping girls of all ages find confidence within.

It took me a while to find someone who could accomplish what I needed for my website. I have to say it was well worth the wait. Abhi was a total and utter pleasure to work with. His hard work, patience, and professionalism far exceeded my expectations."

Client Requirements

SolGirl needed to create, manage and execute a unique online platform that enabled a personalized gifting experience.

Problems

Rethinking the Online Experience:

Before we partnered with SolGirl, they were working with a different service provider vendor to conceptualize and execute the design of their new online platform. After the site had launched, the venture owners realized that they were not recording the conversion rates they had visualized. Thus, they reached out to us to reconfigure a killer strategy that would see them thrive on the online retail platform.

Our Solution

Discovery, Strategy & Wireframing

Together with SolGirl, we identified three key areas of concern: increasing conversions, highlighting product offerings, and optimizing customization services.

For us to determine the best redesigning strategy, we carried out a site assessment that incorporated insights from similar Commerce platforms and turned them to actionable prompt steps. This gave us the benchmarks for what to do and what to avoid solving the primary site concerns.

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Results

The new SolGirl e-commerce website was built with exceptional attention to detail. Our developers added utility features that transformed shopping into a more experiential interaction. Also, we fused appropriate product browsing to allow buyers to find products quickly. We made sure that SolGirl stood out from the rest with a unique brand image.

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