Firm A: Adheres to high standards of service quality and has a great track record of potential customer conversion and client retention.

Firm B: Similar levels of service quality; yet, struggling with target group identification, customer acquisition, and conversion.

What makes the difference?

A delicately planned marketing strategy, we say.

A modern Marketing strategy needs to get to the right audience, create a bankable brand image, and sustain conversions.

Modern tech has provided us with countless tools and means to achieve what we want to. But, when choosing the best tools that can work perfectly for your specific business needs, the walk in the park literally becomes a walk in the minefield. One wrong investment can not only waste crucial part of the firm’s budget, but also waste efforts on the wrong strategy that doesn’t have viable conversions. Thus, when it comes to allocating budget to online marketing for maximum growth, one needs to have a strategic yet broad outlook that does involve intelligent risks for a sure shot at success. It’s like walking a tightrope while balancing between sales returns and budgetary constraints.

There has been a huge change in the investment trends and most marketeers have aptly adapted their marketing strategies accordingly. Here is how some of the leading marketers from elite marketing agencies around the world allocate budgets for a maximum growth and promising results. A modern marketing strategy has a multi-tier approach. There are multiple sub-strategies that work simultaneously. Have a look:

An SEO-first Strategy

SEO happens to be the top preference for all online marketers. It is an old-school process that involves building links and improving the search engine rankings. It is still one of the best ways to increase visibility organically in the digital world and attract potential customers. Needless to say, SEO covers a lot of intermediate processes such as keyword analysis, social media presence, regular link building and generation of relevant content.

The right strategy gets you atop the search results (locally, nationally, or internationally depending on the business), gets you traffic from the relevant consumers, and in the modern world, also helps in conversion with the help of crisp content that appeals directly to the customer’s mindset.

A Budget-Conscious PPC Strategy

Internet usage for most users is driven by search engines. In contrast to SEO, a Google Adwords PPC strategy is like a shortcut to getting the eyeballs on SERPs.

PPC is more like providing a resultant advertisement as per the search query of the user. A precisely targeted PPC campaign backed with crisp content and the right offers can yield quick conversions. It is more about articulating the campaign and adapting the landing page content in a manner that the probability of conversion from each click higher. Digital Marketeers normally analyse behavioural patterns of the relevant target customers over an initial period so that the campaign gets better in result conversion as it goes ahead.

An SMO/SMM Strategy that Reaches Out to the Online Generation

Social presence is essential to towards creating a brand image that assists the marketing efforts. Social branding is for direct as well as indirect customer acquisition. Not only does it help you bring your services and products in front of the customers, but also helps them stay connected so that the competition in the domain does not cost you the customer’s loyalty. As more and more people are engaged on platforms like Instagram, Twitter, and Facebook, firms today need to allocate budgets towards building an authoritative presence on social media platforms.

Fine-tuning the Marketing Strategy

A few top marketers have often followed cost per customer strategy to get the best results and profits without compromising on the leads. As time goes by, ongoing assessment needs to fine-tune the marketing strategy in a way that sees a positive trajectory. The focus should be on organic growth for leads and improved budgetary management after fixed periods of implementing strategies.
A great marketing strategy is beyond the boundaries of traditional rules. It just requires you to be eager for bold steps that get the eyeballs.

So, those are the strategies that matter. But is that all? Hardly so.

The intricacies of a successful marketing strategy are such that they can only be envisioned specific to a firm’s requirement. This is also the reason why no single marketing strategy can work for all scenarios and business requirements.

The post Here’s How Modern Marketeers Allocate Budget for a Marketing Strategy that Converts appeared first on SEO Services | Social Media Marketing | Website Design | Dhruvsoft Technology.

And when the time passed, Magento 2 finally released on November 17th, 2015. Now as this wait has finally come to an end, let’s have a look at the benefits you get to reap over Magento 1 with the newer and better version.

Magento 2.0 has been released and designed with an objective to increase profits. It does so by providing a much better UX. You get a more personalised look for the website with the help of a systematic page builder. The checkout process is now simpler and much easier for all customers. The customization process has been eased there is no need for any technical knowledge to use the drag-drop interface.

What’s New in Magento 2.0?

Luma, a new default theme has been introduced in the new Magento 2.0.

Luma is an attractive and clean theme that substantially enhances the experience offered by Madison Island theme from Magento 1.0. The responsive images, tile structure as well as topography do help it deliver a much better performance. To back it up with user-friendly backend support, a new user interface has also been introduced.

Performance standards have been significantly improved in the new Magento version.

Magento’s new version has been integrated with several technologies like HTML, CSS, PHP 5.5x as well as Apache 2.2. The integration has increased compatibility and has increased the speed for decreasing the loading/response time.

Apart from that, changes in directory structure now give a better view for all developers in the hierarchy. The developer can now use different backend platforms due to its cleaner code base. All such features are bound to enhance the speed by up to 20%.

Server validation steps ensure a much better security than other platforms. jQuery, a popular JavaScript framework has been used to reduce the number of Java conflicts.

What Really Matters

Irrespective of all that, it all depends on the functionality of your website. If you are experiencing no issues or glitches with the first version, there is no immediate need to switch If you have been using new versions like 1.9CE or the 1.14 EE, you can still make do.

If the older versions that you are using are causing serious troubles, you need to watch at the earliest and get the platform built on the newer and much more stable version.

Even if you are unsure of it now, we recommend you talk to your solutions provider to check what they have in plan for updating or upgrading your eCommerce website.

After all, you need to adapt with changing times.

The post Here’s Why You Should Move to Magento 2.0 appeared first on SEO Services | Social Media Marketing | Website Design | Dhruvsoft Technology.

It comes as no surprise that content writing is not exactly given the importance that it deserves in the process of effective website promotion and marketing. However, content writing should only be done by professionals who know the in and out of the procedure and have the proper knowledge of SEO as well. Let us have a look at some of the reasons why efficient content writing is important for you and your business.

1. Great Content helps you reach out to customers

One of the best advantages of content writing is that it helps in effectively reaching out to a bigger market and can ensure that you establish contact with more leads. Yes, content writing can be very effective in helping you make a point as well. History is the witness; many businesses have used content writing as a means of promotion and marketing to make it to a global platform without much efforts or expenditure of resources.

2. Content writing can help you lure customers and seduce them

Content writing can be used by the business owners and marketers to lure customers. Words strategically written with an emotional quotient can turn even the stone-hearted into candle wax. Customers are hungry for some catchy thing as usual and the best thing that you can do is to give them that.

3. Words work better sometimes

Sometimes, the best way to resolve or to clear things out is to make a clear communication with the second party. Words can work magic and if you have an efficient and effective content writer on your team, you will always find a way out of the biggest of marketing crisis and struggles. Great content can help you make a better argument and can surely help in making a better impression than all other marketing techniques.

4. It helps in increasing your credibility and visibility

A well-handled content campaign ensures another achievement for your website- you are bound to get a better credibility from the customer groups while your website gets better visibility. Yes, SEO content writing with strategically placed keywords and links can help you improve the SEO rankings of your website to a great extent, resulting in more traffic for your website over the time.

Don’t underestimate the power of content

Content Writing is a crucial part of Search Engine Optimisation and direct one on one marketing and hence, you should pay special attention towards the generation of intriguing content for your website for a rapid expansion.

The post Importance of Efficient Content Writing appeared first on SEO Services | Social Media Marketing | Website Design | Dhruvsoft Technology.

What they really mean: Social Media Optimisation vs Social Media Marketing

So before we go for how these terms are distinguishable, let us first understand the literal meaning of these two terms.

SMO or Social Media Optimisation is the procedural set of techniques that helps you integrate various platforms together to promote your brand and increase its publicity by boosting the links and Search Engine Optimisation Campaign.

On the other hand, Social Media Marketing is the procedure to use the Social Media platform and its resource to promote your brand in front of millions of its members in an efficient and effective way that allows you to target specific groups of the market with ease, leading to an eventual increase in traffic to your website.

They are close enough. Not really though.

The two terms are close enough and so are their procedures but not the same. So let us take the example of one of the most popular social media platforms- Facebook. We all know that Facebook pages and posts are used by local as well as international business to reach out to more of their customers and communities to promote the new service or product. Now if you simply put up a post with an image or more along with an engaging piece of text, you just put the first step forward for Social Media Optimization. Social Media Optimisation content here would have a link back to your website where the audience and readers can see what you are really up to. You can use the same techniques on other platforms like Twitter, Instagram, etc. and ensure that your branded network directs more customers to your business.

On the other hand, Social Media Marketing is a bit different here. You take up the platform’s own resource and target specific groups of journalists, businessmen, engineers, etc. Platforms like Facebook and LinkedIn have special provision for advertisements where you can keep a tab on the analytics and see how many customers viewed or made a successful hit with your advertisement post. This is possible on all leading platforms such as Google+, Facebook, Twitter, etc.

Final Thoughts

Understanding the terms and their applications in the overall promotion as well as marketing is a necessity for the brand image. Make sure you are well aware and versed with the terms as well as their underlying techniques to get the best results in the future.

The post Social Media Optimisation vs Social Media Marketing – What you never knew appeared first on SEO Services | Social Media Marketing | Website Design | Dhruvsoft Technology.

1. Not blogging often

Yes, not blogging often or not putting up content regularly is a huge mistake. You can’t really expect search engines like Google to count you in under the top flag if you do not have regular content being posted on your website. Or think about this- who would want to see that same old content again and again? Not blogging enough, decreases the number of interested visitors and also brings your ranking down as there are no new links to be added to the website!

2. Not researching

Posting regular content is good for the website but doing so without any proper research or meaning behind the content is totally fruitless. Yes, the content should mean something to the readers and should be sensible in every detail and aspect. Whether it is descriptive, deductive or objective- the content that you post as a blog on your website should always be carried by a good research and planning that would provide with the much needed structure for the blog.

3. Showing no creativity

No research is bad but even if that’s the case, you can still save the flag with a pinch of creativity. However, if you show no creativity as well, the ship has already sunk my friend. Creativity is the life of a blog post and people always look for something out of the box to read. If you can’t stand out of the crowd, you will surely face the ignorance of readers eventually.

4. No visuals

All text and no visuals make it a dull game, no matter how serious the title of your blog or content is. So whether you are writing a promotional content or any other blog – you do need to get some or the other info graphic or visual into the post to appeal to the user.

So you can easily find some or the other images related to the blog at image hosting sites or Google and then use them if you do not get the time to create your own.

5. Lack of catchy headlines

Ah, that’s just the topping you require to make sure people do not ignore your blog. Catchy phrases or titles do catch the reader’s eyes and show how interested you are in sharing some thoughts with the readers.

The post Unforgivable Mistakes of Content Designing and Blogging appeared first on SEO Services | Social Media Marketing | Website Design | Dhruvsoft Technology.

So, here are some of the tried and tested evergreen strategies of online marketing that you as a business owner or marketer should know about:

1. Giving content generation its due attention

Content is not always given the importance and attention that it deserves. To be honest, content is what gets all the people to you business and keeps potential customers hooked. If you own a business or are a marketing executive, you should put in all your creativity or research to design content that is not only an interesting read, but also engages the readers to an extent that they get curious about your business and services.

2. Getting social media popularity and presence

And that’s what each and every one of you is well aware of. We are living in the digital era where we are crowded by several social media platforms such as Facebook, Instagram, YouTube and SnapChat. More than a billion users- don’t you think that such a market size should be exploited to its limit so that you get to market your product or services to an even larger number of people?

Try to make marketing posts and blogs for social media with the relevant images. All you need to do is grab some real attention and interest so that more and more people will drop by or in to have a look at your business.

3. Linking directories and adding links

One of the most crucial aspects of online marketing is getting the name in the local business directories so that your name does show up in the search engine results. Add your names to the local business directories for better search engine rankings. Also, don’t forget to paste the URL of your blog or website for business services on the directories so that people can look you up whenever they need.

4. Doing it more frequently

Yes, an online marketing strategy and SEO process can be done with several strategies that can be personalised as per your own business needs. You should make sure that the processes that you undertake should be changed with time and done regularly from time to time. Not doing online marketing as per your own strategies at regular intervals of time can be bad for business.

So, these are essential aspects for creating a successful online marketing strategy that helps with conversions as well. However, we strongly advise consulting an expert as well so that you can adapt to the changing trends and get the best results.

The post Frame an Online Marketing Strategy for Your Business that Converts appeared first on SEO Services | Social Media Marketing | Website Design | Dhruvsoft Technology.

1. Search Engine Algorithms are ever changing

If there is one thing about SEO campaign strategy that will never change is that it keeps changing with the frequent changes in Google Search Engine algorithms. Now Google has its own way of playing around with the search algorithms so what worked out for you yesterday, might not work today. There are several under-the-radar changes happening at a regular interval about which Google drops no clue.

However, if you hand this over to an SEO pro, the guys there excel in finding even the minor of changes and analyzing how they affect Search Engine rankings.

2. SEO isn’t a cakewalk

Exactly, it is not that easy. SEO is not a single technique which if learned might open the doors to Wonderland. Instead, it is a set of painstaking techniques that require continuous efforts and investment of time to show significant progress or results. You being in the business management or other stuff might not have the relevant sources or manpower to look after every aspect in SEO which is why it is always better to approach a professional with a vast knowledge and experience of the same. Remember, the better search results you want, the tougher its SEO becomes and the more you need a pro on your team.

3. Proper research is Essential for a great SEO campaign

SEO professionals not only implement the best SEO strategies, but also help in setting it up by performing extensive research and analytics. Be it the research of market or the competitors- the SEO pros have just the right tools and resources to make it all happen in a time-efficient manner.

4. Accidental Errors can Prove Costly

Mistakes can hurt your business. While you are focussed on making your business a success, the experts can take care of your online marketing strategies. This streamlines the process and achieves a higher efficiency.

Not content with the above content? Let us know in the comments as to what are your views. Want to know more? We are up with regular updates. Stay hooked!

The post Here’s Why Hiring a Pro is Better than Managing Your Own SEO campaign appeared first on SEO Services | Social Media Marketing | Website Design | Dhruvsoft Technology.

To change leads into buying customers or sales is easier said than done. Not only does it involves elite marketing techniques, but also requires you to make constant efforts with the potential customer who has shown interest so that they do not move on to your competition.

Here is how you can convert online leads into paying customers:

1. Do not delay or procrastinate

One of the worst things that you can do in handling a lead is to delay contacting the customer. Nobody likes to wait, especially any customer who has come forward with the only purpose to find an exquisite shopping experience.

So, make it a rule to handle the online leads within the hour in a best case scenario and to follow up within the next 12-24 hours at most. The internal framework should be made by your team to handle the lead as soon as possible.

2. Prioritise and qualify the Online leads

Now as you are there handling the sales team, you might know that a few leads are simple enquiring about the product whereas others request a sales meeting. The one enquiring for product or service is market lead while the one requesting sales meeting is an online sales lead which is why the latter takes priority and should always be handled first.

Qualifying and prioritising leads can help you divert attention properly and take relevant actions to make sure that your lead conversion does not fail.

3. Train sales team for speed

Just taking one step at a time might not be the key to converting a lead into sales here. Thus, you need to structure the sales team in a way so that it is able to handle the issues and the leads as quickly as possible. Your sales team should already be well versed with what procedure would be followed to follow up with a potential customer or lead. Whether it is a follow-up by message, e-mail or a call, your team should not delay in the procedure and proceed as quickly as possible.

4. Address leads while they are hot

One of the most important and crucial steps of successfully converting a lead into a buying customer is to keep the lead warm. Take for an example a potential customer who filled out a form on your website but is still not sure if he wants to buy or not. But didn’t he show interest? So show that you respect the interest and care for all your leads by providing them with special attention nd information.

The post Turning Online Leads into Sales, Making Paying Customers Return appeared first on SEO Services | Social Media Marketing | Website Design | Dhruvsoft Technology.

So before we start, you should know that strategy is not merely a step. It is a series of steps in connecting the pre release phase of the app to its post-release success. And here is your ultimate app marketing strategy-

Pre release phase

Marketing the application even before its released is somewhat of an exceptional skill. After all, you are not going to show the product to the customer yet still somehow make them curious and interested.

You can hold contests and share some images or videos of your new app. Contests can be something related to your business which would give gift hampers and discounts to the winners. For example, a mobile game application will almost certainly have an intriguing video trailer to catch the user imagination and get him interested. So you already got a lead, without even releasing the application. For this purpose, social media platforms like YouTube, Instagram, Facebook, Vine and Snapchat can be used.
One of the biggest mistakes that businesses commit in their mobile app marketing campaign is not considering keywords or proper market research.Market research is important in app marketing because it tells you what the competition is up to and how people are taking the mobile apps from the same design. This can help you make some last minute changes before the final release.

Keywords and keyword utilization will help increase the visibility of your mobile app to a great extent, fulfilling the purpose of marketing.

The release phase

Probably one of the toughest and most important phase in the marketing of your application is the time of its release. However, there are still some steps that you can take to promote your app. Offering discounts for the first 1000 downloads, giving exclusive merchandise or services to app users and providing special privileges is just a part of what you can do to achieve a fruitful marketing.
Apart from that, you can continue to post on Facebook and Instagram about what people are getting exclusively with your app. Sharing vital stats like number of downloads in the week or the amount of business might help you get more customers.

The post release

Yes, marketing does not end with release time promotion. Even after the release of your mobile application, you need to make sure that the app works fine and does provide your customers with the changes that they asked for with their feedback.

An ultimate mobile marketing strategy considers all aspects of marketing and application use. Make sure to strategise wisely and implement with intelligence for the best results.

The post The Ultimate Mobile App Marketing Strategy appeared first on SEO Services | Social Media Marketing | Website Design | Dhruvsoft Technology.

For any business growth strategy, checking, evaluating an adapting according to the key performance indicators is an imperative part. Without it, it is hard to imagine success in an online promotional campaign. Whether you are a small scale business or a full fledged multinational corporation, you do need the following key performance indicators for Internet marketing.

The KPIs

1. Number of leads generated
This refers to the number of positive leads generated by your business website or promotional campaign. This would include all contact form inquiries and interested buyers dropping in messages for more information.

2. Conversion rate of inquiry
Your business does get leads but how many of them actually get converted to customers? Measuring this is important as this helps in assessment of your core marketing campaign.

3. Successful referrals
Your customers refer other customers and in this process, you get more leads and customers. Check for referral codes entered and redeemed in your business. This will help you understand how well your customers are taking your product or service.

4. Number of pages visited
The next important metrics to be taken into account is the number of pages visited. You might have a dynamic 20 page website but what pages are receiving more count is what you need to know. This can help in improving other pages to a great extent and thus increase the traffic.

5. Click heat map
Assessing the click patterns of your customers is equally important. Check for which part of your website receives more clicks and if the clicks have increased since the marketing campaign. This will give you a clearer picture of what people think about you.

6. Incoming traffic
Incoming traffic evaluation and measurement is crucial for the indexing the successful performance of any marketing campaign. By knowing what customers or how many customers are showing interest, you can know how effective your marketing campaign really was.

7. Search Term relevance
Search term result relevance is another important parameter that you need to consider. Do make sure that you have the search terms listed along with your position in the search engine for the particular term. This will give you a better idea about the linking and content design of your internet marketing.

8. Customer life value
You might get a lead converted to a valuable customer but can you ensure their loyalty? Customer life value is measured as the time duration of the customer maintaining his or her loyalty towards you and your business. This will help you reduce the features or products and services that turn customers off.

9. Sales generated
And finally, the sales generated and the revenue accumulated is an important thing to be noted as always. Better the marketing, better the lead generation and conversion and thus better the generated sales.

Make sure that you monitor all your Key performance indicators well and get the best possible results from your internet marketing.

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